Your school’s online platforms are the first point of contact for many industry partners. In our previous Marketing Monday article, we shared tips on building long-standing relationships with international agents online. This week, we cover the core actions schools can take to capture the attention of agents in the first place, with a focus on website design, branding, and content creation. Let’s get started!

Enhance your website design and branding

Consider your website as a kind of virtual shop front for your school. Its design plays a significant role in shaping the perception of potential agents. Your website should be modern and user-friendly and include a professional logo, colour scheme, and typography that reflects your school’s values and resonates with your target audience. Incorporate this branding consistently across your website, ensuring intuitive navigation to key sections, such as programme information, admission requirements, and contact details. It’s also advisable to prioritise mobile responsiveness, as many agents may access your website on the go.

Share engaging and informative content 

High-quality content is also essential for attracting potential agents and showcasing what your school has to offer. Keep your website regularly updated with informative blog posts, student success stories, and multimedia content that highlights your courses, life at your school, and any key institutional achievements. You might want to include interactive elements too, such as virtual tours or student video testimonials, to provide a more immersive experience.

Make an impression on social media 

Don’t forget to share all your great content across your school’s social media platforms too – this will expand your reach much further. Post important updates, news, and student testimonials on platforms like LinkedIn, Twitter, and Instagram. Consider implementing targeted digital marketing campaigns, such as sponsored posts or search engine optimisation (SEO) strategies, to increase visibility and drive traffic to your online platforms.

Establishing a strong online presence like this will set you apart from the competition and resonate with potential agents worldwide. Looking to connect your school with more international partners? That’s just what we’re here for – get in touch with Schools & Agents today!

Written by Stephanie Clark